If you hear someone or your friend talks about “Ovi,” I am sure that your mind will focused on Nokia Ovi. Ovi brand is a value added service from Nokia, the world’s biggest mobile phone manufacturer in the world. And Nokia Ovi actually already familiar in the minds of million users of the Nokia mobile phone. But there is a bad news for you, suddenly Nokia decided to ‘kill’ the brand Ovi and turn it into a Nokia Service.
This news is real. You can check the quoted from the official blog Nokia, that the Finnish vendor has just announced that any services under the Nokia Ovi brand will be re-branding into Nokia.
“We made the decision to change the brand of our services from Nokia Ovi to Nokia. By concentrating our services in a single identity of the brand, not two, we will strengthen Nokia’s powerful brand and unify our brand architecture,” said Jerri DeVard, Chief Marketing Officer of Nokia.
Taken from the blog that the transition process from Nokia Ovi to Nokia will begin in July 2011. Then the target of transition fully completed by the end of 2012. Later a new Nokia phone buyers may be able to see the changes, while previous Nokia users will see the re-branding from Nokia Ovi through software update.
Jerri also said that the reason for this decision is that Nokia is a popular and much loved brand around the world. The experience is integrated with Nokia mobile devices, and there will be no differentiation.
After this news issued, many people considered that the change of Nokia Ovi to Nokia is related to cooperation between Nokia and Microsoft in adopting the Windows OS Phone 7. But don’t worry, Nokia guaranteed that the name transition process will go smoothly and keep services running as usual. Then you can still use the services without any difficulty!